It’s the 13th of March 2018. Events of today kept playing in my head as I lay in bed trying to catch some sleep. Wow I am indeed now a total believer.
When the PEP Executives made a decision to theme our next event, Digital Marketing, I struggled to see any benefit our members could possibly derive from this. Not to be a spoilt sport and in the spirit of team effort I agreed. I guess I was looking at this from a very personal angle. I did shy away from anything social media for a number of reasons. Take a minute and look around you. Everyone seem to be on their smartphones these days with no effort made to interact with others. I personally felt that social media can be very addictive and pulls you away from quality physical time with your loved ones. It creates a false illusion of what your life should be. Let’s be honest, every single one of us can fall into comparing our lives with those glamorous pictures you see on social media. How wrong could I have been!!
I can’t thank our guest speaker who is a digital marketing expert, Shile Ismaila (founder and CEO Shilon Digital and African mommy) enough. This particular event was a very intimate one with about 30 women in attendance. I anchored the with of of the PEP Executive Ngozi Aligwekwe. It started off with an ice breaking session. Guest were encouraged to speak about their day and what went well and not so well.
Shile Ismaila started her session by providing statistics on the number of daily visits to each social Media platform as well as gender and age group of those visiting these sites. I for one was amazed by the sheer number of traffic following through each platform. What a fantastic way for any type of business to have a global reach for only a small investment. One major point highlighted by our speaker was that;
traditional marketing cannot grow your business the way digital marketing can for several reasons. We live in the technology era, where most people own an internet-enabled device even in the most remote part of the world.
These mobile devices have become a central part of our lives with that feeling of ‘I cannot live without my phone’ This means that digital marketing can build brand loyalty as it facilitates interaction with targeted audiences. Having said all of this, it definitely does require a number of strategy to ensure that the right audience is reached in the first instance. Shile did such a fantastic job walking us through the tools available to schedule your posts on a number of platforms, how you can utilise certain sites to build a mailing list and how you can ensure there is constant engagement on your page. It was amazing to see how many women actually have side hustles they were so desperate to grow.
In conclusion, I can confidently say social media is a powerful tool and you decide what you want to derive from it. If you have a business you need to grow, be rest assured Digital Marketing is not only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic. I am looking forward to growing mine, now armed with so much of the knowledge this networking event has made available to me.
Hope to see you at our next event.
Article written by
Funmi Osilaja – PEP Executive