Laumont is a leading wholesale company in the truffle and mushroom marketing sector . They are backed by 45 years of experience behind them. Of its annual turnover in €, 99% represent B2B offline sales and 1% are B2C online sales. Most of its sales individual email list take place offline in large perishable food wholesale markets: Mercabarna, Mercamadrid and Mercabilbao (Spain). In parallel, they also have an eCommerce where they sell products on a small scale to restaurants and individuals throughout Europe. They serve about 3,000 clients currently.
Lamont's success story how to boost offline sales by connecting the ERP and the Hubspot pileline Laumont's challenge: to have a clear pipeline of physical sales to be able to visualize the evolution of each customer's purchases This gourmet food brand had deeply internalized the need to transform the entire sales process of the company. With the individual email list's current billing volume, they found it essential to digitize offline sales in order to continue growing at the same rate as in recent years. Since most of their sales are “in person”, they set themselves the challenge of uniting the offline world with the digital one.
They were interested in having a clear pipeline of physical sales to be able to visualize the evolution of purchases of each client, their periodicity and if there were any important buyers who were buying less . In addition, to be able to track the new proposals that had been sent to leads. They started from just having an ERP system ( enterprise resource planning or business resource planning system) where they had the billing and all the contacts of their clients. What was the problem you were trying to solve? Identify and detect drops in sales with specific clients in time and design effective recovery actions before it is too late . That is why it was proposed to automate this process and thus avoid losing opportunities.